“Faced with a challenging timeline, Spectra delivered a successful, international-standard campaign that showcases the best of our landmark properties and architecture.”
Residential
Co-living
Hospitality
Corporate
Office
Co-working
Retail
F&B
our client experience
Emaar
Swire Properties
Blackstone
Hines
Sino Land
Hongkong Land
Tishman Speyer
Cohost
capabilities
District Insights
We conduct district online studies to help investors complement their understanding of districts from a consumer perspective as part of pre-acquisition due diligence process.
Brand identity
We develop a sharp project vision clearly expressed in a a visual identity that shapes the design and management of real estate assets.
Space analytics
We help owners understand customer behaviours in office buildings or shopping malls to improve the quality of customer interactions.
Brand strategy
We articulate clear and distinct positioning to make real estate projects stand out.
Loyalty
We help our clients design loyalty programmes and reward strategies that drive attitudinal loyalty.
Consumer insights
In this high pace digital age, we help our clients anticipate evolving customers’ needs and desires that lead to future-proof growth
Digital Marketing & Content
We create native digital content for social media including Instagram, WeChat, Facebook to tease, launch and sustain.
Show-room experience design
We create engaging experiences for shows-rooms spaces
Signage, Way-finging and environmental branding
We develop on-brand and cost effective signage systems and way-finding that express the identity of the place.
“The team brings a unique combination of international design perspective with a strong working knowledge of China market needs.”
“Spectra established a sharp creative angle for our property’s brand launch with high-impact leasing and branding communications to capture tenant and media attention.”
“Spectra’s team helped us achieve clarity through their Dash methodology. In a very collaborative relationship, the team challenged us to bring out and test the best ideas.”
“Spectra has always treated the brand as their own, putting their hearts into it, and I’m proud to bring this amazing hospitality concept to life with them.”
